Premium 1:1 Health & Performance Advisory

Drop the Visceral Fat.
Reverse the Decline.Build Strength That Lasts Into Your 60s, 70s and 80s.

Without giving up your career, your travel, or your weekends.

The bespoke health system for executives, surgeons and founders. 17 years. 1,000+ transformations. Zero guesswork.

What clients actually got back.

Blood work, body scans and strength. Here are four.

↓75%
Visceral Fat
Rob, 50 · Lawyer
8 Years
Off His Bio Age in 90 Days
Kevin, 58
Pre-Diabetes
Reversed
Lee, 55
Top 5%
Muscle Mass for Her Age
Julie, 67

17 years in business  |  1,000+ transformations  |  15+ countries

Individual results vary. Results reported by clients.

The True Cost

Your health is already costing you.What are you getting back?

Most executives aren't under-investing in their health. They're spending without a plan, and nobody is accountable for the result.

3–8%

Muscle lost per decade after 30

Untrained, you lose strength every year, and the rate speeds up after 60. That's the difference between carrying your grandkids and needing a hand out of the chair.1

Invisible

Visceral fat doesn't show on the scale

The fat wrapped around your organs is the one most linked to type 2 diabetes and heart disease. You can carry too much of it at a "normal" weight and never know until the blood work comes back.

Healthspan

Fitness predicts how well you age

Cardio fitness and strength are among the strongest predictors of long-term health and longevity. Every year they decline is a year taken from your 60s, 70s and 80s.2

The DIY Health Stack

What high performers typically spend each year across six different providers, with nobody in charge of the outcome.

Premium gym
$2,400–$6,000
Personal trainer
$10,000–$18,000
Nutritionist
$3,000–$6,000
Supplements, unguided
$2,400–$4,800
Health screenings
$3,000–$8,000
Apps & wearables
$1,200–$3,000
Total annual spendNobody coordinating any of it.
$22,000–$45,800

You measure the return on every investment you make. Your health should be no different.

Apex replaces the stack with one system and one team accountable for your results.

See the Apex Return ↓

1. Volpi E. et al., Curr Opin Clin Nutr Metab Care, 2004. 2. Mandsager K. et al., JAMA Netw Open, 2018. Spend figures are typical US market ranges, not client averages.

The Apex Return

Your health, longevity and lifestyle,built as one system.

Most programmes fix one thing. We plan your training, nutrition, sleep, stress, travel and blood work together, so each one supports the others. That's why our clients see changes in their blood work, their strength and their daily life at the same time.

✓Training ✓Nutrition ✓Sleep & recovery ✓Stress ✓Travel & dining out ✓Blood work & body scans

Health Return

The numbers your doctor checks.

Blood sugar, cholesterol and visceral fat improve fastest when training, nutrition and sleep are planned together.

Matt before and after
Pre-diabetes
Markers reversed

“I feel like a new man.”

Matt, 43
Stronger
Than in his 20s

“I'm stronger than I was in my 20s, and I'm passing our pilot assessments easier than ever.”

Colin, 54 · Pilot
↓ Visceral fat
↑ Muscle

“I've lost a bucket load of visceral fat and added heaps of muscle. The system works like a dream.”

Mark, 63

Longevity Return

Strength you keep for decades.

Muscle is one of the best predictors of how well you age. We build it at any age, around your joints, your schedule and your recovery.

↓13%
Body fat down, muscle up

“I'm back skiing and travelling the world.”

Stuart, 73
Kathryn before and after
Lighter
Than her wedding day, 35 years ago

“I spent 30 years stuck. Now I have sustainability, and strength that has improved my quality of life. Energised and empowered.”

Kathryn, 63 · National Director
Blood work
Lower glucose and normal liver enzymes

“I wish I did this 15 years ago.”

David, 61 · Business Manager

Lifestyle Return

The life you built, actually enjoyed.

Energy that lasts past 3pm, better sleep, and confidence at home and at work.

Dylan before and after
Top 2%
Health status for his age, with body fat down 12%

“I'm now the role model my family needs.”

Dylan, 40 · Executive
Mark before and after
Back pain
Gone

“Leaner, stronger and confident. I can go to the beach with my family again, and I'm sleeping better.”

Mark, 42 · Father & Executive
Kevin before and after
More income
Best health of his life

“One of the best things I've ever done. More importantly, my energy and confidence mean I've made more money in the last 6 months, and my health has never been better.”

Kevin, 53 · Executive

The DIY stack costs $22,000+ a year, and nobody is accountable for the result.

Apex brings it all under one plan and one team, and we measure the return as we go.

Individual results vary. Results reported by clients.

---- The Honest Comparison ----

Why What You've Tried Hasn't Stuck.And What's Different Here.

It's not a willpower problem. Generic approaches aren't built for high performers with demanding lives. Here's how the options actually stack up.

Feature Doing Nothing Standard PT / Generic Coach The Apex Advisory System
Built around your schedule & travel✗Rarely✓ Always
Restaurant & travel nutrition framework✗✗✓ Included
Clinical data & biomarker tracking✗✗✓ Core system
Precision body composition forecasting✗✗✓ Included
24/7 direct access to your advisory team✗Sometimes✓ Always
Longevity & bio age optimisation✗✗✓ Core system
Sleep, stress & recovery protocols✗Basic✓ Fully bespoke
Accountability that survives travel✗✗✓ Built in
90-day satisfaction guarantee✗✗✓ Included
Health outcomes measured as ROI✗✗✓ Every review

Six providers, replaced. One system. One team. One accountable outcome.

How it works

The Apex Method

Five steps from your first call to results that last.

Every part of your plan is built around your body composition, your blood work, your schedule and the way you actually live. Here's exactly what happens once you join.

  1. 01AssessmentBefore you start
  2. 02Your complete systemWithin 24 hours
  3. 03ConsistencyFrictionless data logging and zero guesswork
  4. 041:1 Coaching24/7 support and daily system optimisation
  5. 05Results that lastLong term
01
Step 1 · Before you start

Assessment

We map your starting point.

Before we build anything, we look at where you are now and what gets in the way.

  • Health, lifestyle and goals intake
  • Body composition baseline, including visceral fat
  • Your schedule, travel and eating-out habits
  • Optional blood work review: glucose, lipids, blood pressure
02
Step 2 · Within 24 hours

Your complete system

Built around your calendar.

Your complete system is built from your data and fits the week you actually have.

  • Training plan with gym, home and hotel versions
  • Nutrition framework that works at restaurants and on the road
  • Sleep, stress and recovery plan
  • Apex Forecast: your targets mapped month by month
03
Step 3 · Every day

Consistency

Frictionless data logging and zero guesswork.

Everything runs through the Apex app, so staying on track takes seconds, not effort.

  • Apex Meal Assist: snap your plate or a menu and it's logged in seconds
  • Works at home, eating out and travelling
  • Training, sleep, HRV and recovery data synced in the app
  • Clear daily targets, so you always know what to do next
04
Step 4 · Every day

1:1 Coaching

A senior coach in your corner every day.

We review your data daily and optimise your system before small problems become big ones.

  • 24/7 1:1 direct messaging with your coach
  • Unlimited 1:1 coaching calls
  • Daily support and system optimisation
  • Weekly group calls with Karl and the team
  • Apex Inner Circle community
05
Step 5 · Long term

Results that last

Measured in your blood work, strength and daily life.

We re-test and track the numbers that matter, and build habits you keep after the programme.

  • Body composition and visceral fat re-checked
  • Blood work progress tracked over time
  • Strength and fitness benchmarks
  • Habits built for travel, family and work
Client results

Find someone like you.

Clients with demanding jobs, families and full calendars. Look for the group closest to your situation.

Blood work and biomarkers

The numbers your doctor actually checks. These are screenshots our clients shared with us.

Swipe to see all 4

Cholesterol 6.7 to 4.9
LDL down and HDL up. His doctor noticed.
Matt's post about his cholesterol results
Matt S., client since Jan 2025
Biological age 52
At 65, three months after starting.
Mike's message about his biological age
Mike Hutchinson, 65, business owner
Cholesterol down 12 points
In two months, without medication.
Matt's post about his cholesterol drop
Matt R.
Snoring cut by 90%
From over 40 minutes a night to 4.
Kevin's post about his snoring
Kevin M.

50 and over

Clients in their 50s and 60s who are stronger now than they were ten years ago.

Swipe to see all 4

First pull-ups at 60
The first of his life, after losing 45 lbs.
Michael, 60
Christopher before and after
Lean at 52
No TRT or HGH, just the plan.

“I'm 52, no TRT or HGH. Strictly using this suggested formula. This man knows what he's talking about!”

Christopher Quick, 52, business owner
John before and after
Knee surgery called off
33 lbs down and 5 lbs of muscle added.

“My doctor didn't recognise me. My legs feel incredible.”

John B., 60
Angus before and after
30 lbs down at home
He had never lifted a weight before.
Angus, 53, executive and father

Travel-heavy executives

Weekly flights, client dinners and hotel gyms. The plan goes wherever you go.

Swipe to see all 4

Andrew before and after
27 lbs in 14 weeks
While flying every week.
Andrew, 42, manager and father
Bill before and after
21 lbs down
On an anesthesiologist's hours, always on the road.

“It almost felt too easy.”

Bill, 61, anesthesiologist
John before and after
33 lbs in 15 weeks
Through work trips and client dinners.
John, 60, executive
Ali before and after
Back pain gone
While travelling constantly.

“My lower back doesn't hurt anymore. I never feel like I'm eating things I don't want.”

Ali, 48, business owner

Hear more clients in their own words.

Individual results vary. Results reported by clients.

Your Advisory Team

Who You'll Work With

Every client works directly with our senior team. No junior coaches and no chatbots. Between the three of us, you get over 27 years of coaching experience.

Karl Button, Founder & Lead Performance Advisor, Apex Fitness Advisory

Karl Button

Founder & Lead Performance Advisor

Karl has coached for over 17 years and worked with more than 1,000 clients. He holds a Bachelor of Health Science and a Master of Education, and is a sponsored athlete. He built the Apex System and leads the strategy for our VIP clients.

His focusYour strategy, your plan and the direction of your results.
B.H.SM.Ed17+ YearsSponsored Athlete
Hannah Button, Co-Founder & Performance Coach, Apex Fitness Advisory

Hannah Button

Co-Founder & Performance Coach

Hannah is a former professional athlete and a qualified teacher. She uses what she learned as an athlete to coach clients over 40, with a focus on hormonal health and body composition for women.

Her focusTraining performance, movement quality and women's health.
B.EdPro AthleteOver-40 Specialist
Riley Anderson, Senior Health Coach, Apex Fitness Advisory

Riley Anderson

Senior Health Coach

Riley has coached busy professionals for 10 years. His job is making the plan fit your calendar, your travel and your family, so your results last well beyond the first 90 days.

His focusDay-to-day coaching that fits the plan into your real week.
10 YearsLifestyle IntegrationSustainability
17+Years coaching
1,000+Transformations delivered
3Senior specialists
US · UK · AUWhere our clients are
Common questions

What people ask before they apply

Straight answers. If yours isn't here, ask us on the call.

Pricing depends on the length of your programme and the level of support you need, so we cover it on your assessment call once we understand your situation.

Most people who apply are already paying for a gym, a trainer, supplements, apps and the odd nutritionist. That adds up to $20,000+ a year, with nobody responsible for the result. Apex replaces all of it with one team and one plan.

If you want the cheapest option, we're not it. If you want the one built to work around your life, apply and we'll talk.

That's exactly who we built it for. Most of our clients fly regularly, eat out for work and don't control their own calendar.

Every session has a hotel gym and minimal-equipment version. Your nutrition is set up around restaurants, airports and client dinners, not meal prep. Andrew was on a plane every week and lost 27 lbs in 14 weeks. Bill, a 61-year-old anesthesiologist, lost 21 lbs while constantly on the road.

Most programmes assume a steady schedule, a gym nearby and time to cook. When a busy month hits, they fall apart. That's a design problem, not a willpower problem.

We start with your data: body composition, blood work, schedule, and what's got in the way before. Then we build your plan around it and adjust it every week with you. You're not following a template. You're working with coaches who know your numbers.

Kathryn joined at 63 and is now lighter than she was on her wedding day.

Yes. If you're not happy with the service within your first 90 days, you can request a refund.

The full terms are in your coaching agreement, and we'll walk you through them on your assessment call before you commit to anything.

No. Some of our best results come from clients over 50. John lost 33 lbs and added 5 lbs of muscle at 60. Julie is in the top 5% for muscle mass at 67. Mike's biological age tested at 52 when he was 65.

After 50 you need a smarter plan, not a harder one. We set your training, recovery and nutrition around your age, your joints and your blood work.

Most clients train 3 to 5 times a week for 45 to 60 minutes. No two-hour gym sessions.

There's no special meal prep. We work with how and where you already eat. Many clients tell us they spend less time thinking about their health than before, because the decisions are already made for them.

  1. You fill in the application. It takes 5 to 10 minutes.
  2. Our team reviews it. If it looks like a fit, we book your assessment call.
  3. You spend 45 minutes with a senior Apex coach going through your health, goals and schedule.
  4. If we're both a fit, we build your plan and get you set up in the Apex app.
  5. You meet your coaching team and start your first week.

From application to coaching usually takes 48 to 72 hours.

Yes. Most of our clients are men, but we have a strong track record with women, particularly over 40. Hannah leads our women's coaching and specialises in training, body composition and the hormonal changes that come with age.

Kathryn, 63, is lighter than on her wedding day. Julie, 67, is in the top 5% for muscle mass for her age.

A trainer writes your workouts. We manage the whole picture: training, nutrition, sleep, stress, blood work and travel, with a team that tracks it all and adjusts as you go.

A trainer won't help you order at a client dinner, review your blood markers or keep you on track during a week in Singapore. That's the gap we fill.

No. Your plan includes clear rules for restaurants, business dinners and alcohol, so you can keep the parts of life that matter to you.

You will need to make some changes. But they'll be ones that fit your life, not what a 25-year-old fitness influencer thinks you should do.

The 90-day satisfaction guarantee

If you're not happy with the service within your first 90 days, you can request a refund.

I'd rather refund a client than keep someone who isn't getting value from working with us.

Full terms are in your coaching agreement. We'll take you through them on your assessment call.

Apply, and I'll show you exactly how we'd get you there.

We keep our client numbers small so you work directly with senior coaches. The application takes 5 to 10 minutes.

Apply Here →

The call is 45 minutes with a senior Apex coach. We'll look at where you are, where you want to be and whether we're the right fit. If we're not, we'll tell you.

1,000+Clients coached
17+ yearsCoaching experience
90 daysSatisfaction guarantee