Karl Button
Karl has coached for over 17 years and worked with more than 1,000 clients. He holds a Bachelor of Health Science and a Master of Education, and is a sponsored athlete. He built the Apex System and leads the strategy for our VIP clients.
Without giving up your career, your travel, or your weekends.
The bespoke health system for executives, surgeons and founders. 17 years. 1,000+ transformations. Zero guesswork.
Blood work, body scans and strength. Here are four.
17 years in business | 1,000+ transformations | 15+ countries
Individual results vary. Results reported by clients.
Most executives aren't under-investing in their health. They're spending without a plan, and nobody is accountable for the result.
Untrained, you lose strength every year, and the rate speeds up after 60. That's the difference between carrying your grandkids and needing a hand out of the chair.1
The fat wrapped around your organs is the one most linked to type 2 diabetes and heart disease. You can carry too much of it at a "normal" weight and never know until the blood work comes back.
Cardio fitness and strength are among the strongest predictors of long-term health and longevity. Every year they decline is a year taken from your 60s, 70s and 80s.2
What high performers typically spend each year across six different providers, with nobody in charge of the outcome.
Apex replaces the stack with one system and one team accountable for your results.
See the Apex Return ↓1. Volpi E. et al., Curr Opin Clin Nutr Metab Care, 2004. 2. Mandsager K. et al., JAMA Netw Open, 2018. Spend figures are typical US market ranges, not client averages.
Most programmes fix one thing. We plan your training, nutrition, sleep, stress, travel and blood work together, so each one supports the others. That's why our clients see changes in their blood work, their strength and their daily life at the same time.
The numbers your doctor checks.
Blood sugar, cholesterol and visceral fat improve fastest when training, nutrition and sleep are planned together.
“I feel like a new man.”
“I'm stronger than I was in my 20s, and I'm passing our pilot assessments easier than ever.”
“I've lost a bucket load of visceral fat and added heaps of muscle. The system works like a dream.”
Strength you keep for decades.
Muscle is one of the best predictors of how well you age. We build it at any age, around your joints, your schedule and your recovery.
“I'm back skiing and travelling the world.”
“I spent 30 years stuck. Now I have sustainability, and strength that has improved my quality of life. Energised and empowered.”
“I wish I did this 15 years ago.”
The life you built, actually enjoyed.
Energy that lasts past 3pm, better sleep, and confidence at home and at work.
“I'm now the role model my family needs.”
“Leaner, stronger and confident. I can go to the beach with my family again, and I'm sleeping better.”
“One of the best things I've ever done. More importantly, my energy and confidence mean I've made more money in the last 6 months, and my health has never been better.”
Apex brings it all under one plan and one team, and we measure the return as we go.
Individual results vary. Results reported by clients.
It's not a willpower problem. Generic approaches aren't built for high performers with demanding lives. Here's how the options actually stack up.
| Feature | Doing Nothing | Standard PT / Generic Coach | The Apex Advisory System |
|---|---|---|---|
| Built around your schedule & travel | ✗ | Rarely | ✓ Always |
| Restaurant & travel nutrition framework | ✗ | ✗ | ✓ Included |
| Clinical data & biomarker tracking | ✗ | ✗ | ✓ Core system |
| Precision body composition forecasting | ✗ | ✗ | ✓ Included |
| 24/7 direct access to your advisory team | ✗ | Sometimes | ✓ Always |
| Longevity & bio age optimisation | ✗ | ✗ | ✓ Core system |
| Sleep, stress & recovery protocols | ✗ | Basic | ✓ Fully bespoke |
| Accountability that survives travel | ✗ | ✗ | ✓ Built in |
| 90-day satisfaction guarantee | ✗ | ✗ | ✓ Included |
| Health outcomes measured as ROI | ✗ | ✗ | ✓ Every review |
Six providers, replaced. One system. One team. One accountable outcome.
Five steps from your first call to results that last.
Every part of your plan is built around your body composition, your blood work, your schedule and the way you actually live. Here's exactly what happens once you join.
We map your starting point.
Before we build anything, we look at where you are now and what gets in the way.
Built around your calendar.
Your complete system is built from your data and fits the week you actually have.
Frictionless data logging and zero guesswork.
Everything runs through the Apex app, so staying on track takes seconds, not effort.
A senior coach in your corner every day.
We review your data daily and optimise your system before small problems become big ones.
Measured in your blood work, strength and daily life.
We re-test and track the numbers that matter, and build habits you keep after the programme.
Clients with demanding jobs, families and full calendars. Look for the group closest to your situation.
The numbers your doctor actually checks. These are screenshots our clients shared with us.
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Clients in their 50s and 60s who are stronger now than they were ten years ago.
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“I'm 52, no TRT or HGH. Strictly using this suggested formula. This man knows what he's talking about!”
“My doctor didn't recognise me. My legs feel incredible.”
Weekly flights, client dinners and hotel gyms. The plan goes wherever you go.
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“It almost felt too easy.”
“My lower back doesn't hurt anymore. I never feel like I'm eating things I don't want.”
Individual results vary. Results reported by clients.
Every client works directly with our senior team. No junior coaches and no chatbots. Between the three of us, you get over 27 years of coaching experience.
Karl has coached for over 17 years and worked with more than 1,000 clients. He holds a Bachelor of Health Science and a Master of Education, and is a sponsored athlete. He built the Apex System and leads the strategy for our VIP clients.
Hannah is a former professional athlete and a qualified teacher. She uses what she learned as an athlete to coach clients over 40, with a focus on hormonal health and body composition for women.
Riley has coached busy professionals for 10 years. His job is making the plan fit your calendar, your travel and your family, so your results last well beyond the first 90 days.
Straight answers. If yours isn't here, ask us on the call.
Pricing depends on the length of your programme and the level of support you need, so we cover it on your assessment call once we understand your situation.
Most people who apply are already paying for a gym, a trainer, supplements, apps and the odd nutritionist. That adds up to $20,000+ a year, with nobody responsible for the result. Apex replaces all of it with one team and one plan.
If you want the cheapest option, we're not it. If you want the one built to work around your life, apply and we'll talk.
That's exactly who we built it for. Most of our clients fly regularly, eat out for work and don't control their own calendar.
Every session has a hotel gym and minimal-equipment version. Your nutrition is set up around restaurants, airports and client dinners, not meal prep. Andrew was on a plane every week and lost 27 lbs in 14 weeks. Bill, a 61-year-old anesthesiologist, lost 21 lbs while constantly on the road.
Most programmes assume a steady schedule, a gym nearby and time to cook. When a busy month hits, they fall apart. That's a design problem, not a willpower problem.
We start with your data: body composition, blood work, schedule, and what's got in the way before. Then we build your plan around it and adjust it every week with you. You're not following a template. You're working with coaches who know your numbers.
Kathryn joined at 63 and is now lighter than she was on her wedding day.
Yes. If you're not happy with the service within your first 90 days, you can request a refund.
The full terms are in your coaching agreement, and we'll walk you through them on your assessment call before you commit to anything.
No. Some of our best results come from clients over 50. John lost 33 lbs and added 5 lbs of muscle at 60. Julie is in the top 5% for muscle mass at 67. Mike's biological age tested at 52 when he was 65.
After 50 you need a smarter plan, not a harder one. We set your training, recovery and nutrition around your age, your joints and your blood work.
Most clients train 3 to 5 times a week for 45 to 60 minutes. No two-hour gym sessions.
There's no special meal prep. We work with how and where you already eat. Many clients tell us they spend less time thinking about their health than before, because the decisions are already made for them.
From application to coaching usually takes 48 to 72 hours.
Yes. Most of our clients are men, but we have a strong track record with women, particularly over 40. Hannah leads our women's coaching and specialises in training, body composition and the hormonal changes that come with age.
Kathryn, 63, is lighter than on her wedding day. Julie, 67, is in the top 5% for muscle mass for her age.
A trainer writes your workouts. We manage the whole picture: training, nutrition, sleep, stress, blood work and travel, with a team that tracks it all and adjusts as you go.
A trainer won't help you order at a client dinner, review your blood markers or keep you on track during a week in Singapore. That's the gap we fill.
No. Your plan includes clear rules for restaurants, business dinners and alcohol, so you can keep the parts of life that matter to you.
You will need to make some changes. But they'll be ones that fit your life, not what a 25-year-old fitness influencer thinks you should do.
If you're not happy with the service within your first 90 days, you can request a refund.
I'd rather refund a client than keep someone who isn't getting value from working with us.
Full terms are in your coaching agreement. We'll take you through them on your assessment call.
We keep our client numbers small so you work directly with senior coaches. The application takes 5 to 10 minutes.
Apply Here →The call is 45 minutes with a senior Apex coach. We'll look at where you are, where you want to be and whether we're the right fit. If we're not, we'll tell you.